When used correctly, hashtags aggregate posts around specific topics, trends, or events that can enhance discoverability. Therefore, having a well-thought-out Instagram hashtag strategy is essential for increasing the reach of your content organically and improving engagement rates.
One key technique involves the utilization of Employee Advocacy. Brands can stretch their reach via employees, one of their most valuable yet often overlooked assets. Employee-generated content and strategic hashtags can prove to be a winning formula. Here’s how you can make the most of it.
Using Branded Hashtags:
A branded hashtag sets you apart. It increases your brand's visibility and its content on Instagram, instills a sense of community, and encourages conversations. They can be your company name, a slogan, or an idea that resonates with your vision. Additionally, encouraging your employees to use your branded hashtags can help boost your reach. When employees harness these hashtags, they can draw their personal networks into the brand’s sphere, naturally extending their social media reach while adding a genuine, human touch that can enhance consumer trust.
Profiting from User-Generated Content:
Using themed hashtags, you can invite your followers (including employees) to share user-generated content. This can help you grow your Instagram reach considerably and create a vibrant brand community. This strategy also adds a dose of authenticity to your brand’s online presence; content from real people resonates more with other users. For instance, inviting employees to share day-in-the-life content with a relevant, shared hashtag can increase your brand's visibility in diverse and personal ways.
Using Industry-Specific Hashtags:
To extend your reach, find and use relevant industry or niche-specific hashtags. They can connect you with Instagram users who are actively interested in the content you're sharing. However, one needs to be careful not to go overboard and use too vague hashtags. Combine industry-specific hashtags with employee advocacy by having your employees share relevant content using these hashtags.
Implementing Trending Hashtags:
If a relevant trending hashtag aligns with your brand, include it in your posts. Leveraging trending topics injects your content into ongoing conversations, potentially boosting visibility. In the context of employee advocacy, your employees could participate in these trends, mentioning your brand accordingly and helping enhance brand reach.
In conclusion, by integrating DIY content from employees and the power of strategic hashtags, brands can reach a larger target audience and increase engagement and conversions. Remember, the key to leveraging Instagram hashtags is not their overuse, but their strategic and thoughtful application in tandem with genuine, engaging content. Inject your efforts with employee advocacy; your reach could be more substantial and impactful than you imagined.
