Employee Engagement: a Puzzle Worth Solving

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What is employee engagement? Why is it such a big deal for your company? How can I boost engagement in my company? Read our article to find out all about employee engagement and why it is a must-have for your company!

Employee engagement

What is employee engagement?

"Employee engagement is the emotional connection employees have to their company. It’s their willingness to constantly go that extra mile on the job because the success of the company is a matter of personal pride.”

However, the definition doesn’t do justice to the complexities you will encounter when trying to increase the overall engagement levels in your organization. The operative words in this definition are two — emotional connection.

Employee advocacy tools such as Ambassify can help you manage engagement on a wider scale, create content and challenges that stimulate motivation, and ultimately lead to organic and genuine engagement growth. 

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This might give you the impression that your employees should feel happy when coming to work. They should — employee happiness is a factor in engagement. Unfortunately, it’s not a defining factor. Employees can be happy but unmotivated, but they can also be happy and motivated but unproductive.

This brings us to the next part of the definition — the willingness and ability to go above and beyond for the company. Willingness to execute at the highest possible level, yielding the best results in any given situation.

Let's talk about actual numbers

A high level of employee engagement, by definition, results in employees giving their 110% to complete assigned tasks or tasks that need to be done. They even go beyond that, proposing new business ideas, collaborating with colleagues from other departments to solve glitches and problems at an operative level, and looking for new ways to grow its bottom line.

By focusing on improving employee engagement in your company, you can do more to ensure its bright future than if you work 24/7 on finding new clients. That’s because, according to Forbes1, a mere one-point increase in overall engagement can result in a 4X increase in long-term revenue.

The statistics on high employee engagement speak for themselves:

  • Engaged employees bring 43% more revenue than other employees2
  • High engagement also results in 21% increased productivity3

We’ve already mentioned that working on increasing employee engagement in your company means working with a lot of moving parts. In our "Ultimate Guide to Employee Engagement," we’ve divided those parts into seven distinct categories.

At Ambassify, we call those categories the 7 Pillars of Employee Engagement, and they are:

  • Company-employee value alignment
  • Personal and professional growth opportunities
  • Employee health and wellbeing
  • Employee advocacy and ambassadorship
  • Relationships with managers
  • Recognition and rewards
  • Workplace friendships

In our guide to employee engagement, we will dive deep into each of the categories, explaining what they are and how to work on them to improve the overall employee engagement levels throughout your organization. We also have a separate guide on how to measure employee engagement

You will also learn how engagement is connected to internal communications (hint — it’s the first thing you need to start working on), and how to measure your engagement efforts so you know that you’re on the right track, and you can see tangible results.

Are you ready to take a peek under the hood of your organization and start working on things that will have a true impact on your bottom line? If you are, follow the steps that we’ve outlined, and make your company one of the top contenders in your industry!

Take employee engagement seriously with Ambassify

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