What is an employer branding template?
An employer branding template is a document that outlines the steps involved in creating a strong employer brand. It typically includes sections on:
- Defining your EVP: What makes your company a great place to work? What are your company's unique selling points (USPs) as an employer?
- Identifying your target audience: Who are you trying to attract with your employer brand? What are their needs and wants?
- Developing content: What kind of content will you create to promote your employer brand? This could include blog posts, social media posts, videos, or employee testimonials.
- Measuring your results: How will you measure the success of your employer branding efforts?
Why use an employer branding template?
There are several reasons why businesses should use an employer branding template:
- It can help you save time and effort: Creating an employer brand from scratch can be daunting. An employer branding template can help you streamline the process and avoid common mistakes.
- It can help you create a more consistent brand message: An employer branding template can help ensure that your brand message is consistent across all channels. This will make it easier for potential employees to understand what your company is all about.
- It can help you measure your results: An employer branding template can help you track the effectiveness of your employer branding efforts. This will allow you to make necessary adjustments to your strategy over time.
How to use an employer branding template
To use an employer branding template, you will need to:
- Download the template: There are many employer branding templates available online. You can find a template that is tailored to your specific needs.
- Customize the template: Once downloaded, you must customize it to fit your company's needs. This includes filling in the blanks with your company's information, such as your EVP, target audience, and content ideas.
- Implement your plan: Once you have customized the template, you will need to implement your plan. This includes creating the content outlined in the template and promoting your employer brand through your chosen channels.
Conclusion
An employer branding template is a valuable tool to help businesses create a strong brand. By following the steps outlined in the template, companies can save time, create a consistent brand message, and measure the effectiveness of their employer branding efforts.
Here are some additional tips for using an employer branding template:
- Get input from your employees: Your employees are the best source of information about what makes your company a great workplace. Get their feedback on your EVP and content ideas.
- Keep your template up-to-date: Your employer brand should be constantly evolving. Keep your template up-to-date with the latest information about your company.
- Measure your results: Track the effectiveness of your employer branding efforts so that you can make necessary adjustments over time.